Simple steps. Real results.

Mastery is going from chaos to control: from the business running you, to you running the business. Often it feels like you are in reactive mode, putting out fires. At the very worst you've fallen to the “just pay the bills” level, and at the very best you feel that if you want it done right, you have to do it yourself.

There are 4 areas of Mastery, and each one has its own set of Strategy Cards and Playbooks for you to work through as you are coached through the installation of ABoS. At Mastery you have to be patient for growth but massively impatient for profits each day.

• Destination Mastery brings you clarity. Install the planning and goal-setting systems and take charge of the company day to day as well as long term.
• Time Mastery brings you productivity. The ABoS self-management and people-management systems add up small gains into larger bottom-line results.
• Delivery Mastery brings you and your customers consistency, so they keep coming back and feel great about referring others. From basic process improvement to checklists, the Strategy Cards and Playbooks you use are set by your initial ABoS Assessment and tracked on your ABoS Dashboard.
• Financial Mastery brings you profits. Know and read your numbers, both the historical ones like profit and income and the predictive ones that show where you are going, so you can make real decisions with confidence.

Mastery builds a solid foundation, and the confidence to move forward into growth.

Here is where you turn up the cash flow and take charge of your growth. The ABoS Marketing Systems follow a clear and powerful definition of marketing: profitably buying lifetime customers. Your marketing becomes an investment, where every $1 out means more than that back in extra profit.

Through the ABoS Testing and Measuring Systems, marketing goes from a cost center to an investment, where Return on Ad Spend is something you celebrate regularly. All the Playbooks and Strategy Cards relate back to one formula with 5 key multipliers, each with dozens of Strategy Cards for you to use as you install ABoS.

• Leads are your prospects and potential new customers. Install measurement systems, set new goals, then use the strategies to win the right number of leads for a growth rate that you, your team and your cash flow can handle.
• Conversion Rate is about installing the ABoS sales systems, so you build a sales force that consistently nurtures, converts and builds high-value sales, time after time.
• Number of Transactions is your repeat business. Most profit comes from past customers coming back, so this part of the installation is vital.
• Average Sale is about you and your team boosting the value of every single sale with every single customer.
• Margins strategies are about earning the best gross profit from every single sale. The stronger your brand, the more value and profit you gain.

On top of the 5 Ways formula, the ABoS Ladder of Loyalty takes someone in your target market all the way from suspect to raving fan: a customer who buys often, refers others like them and talks about you in public. Now it's time to get your time back.

In the ABoS installation, SYSTEMS stands for Save Your Self Time, Energy and Money. It's the “that works” part of a Commercial, Profitable Enterprise that Works Without You.

We coach you to build the systems, the systems run the business, and your team runs the systems. That gives you far more predictability as you scale. Your job becomes managing and leading the team as they run the systems. There are 9 parts to this level:

• Parts 1 to 4 set a clear direction: the Playbooks for your Vision, Mission, Values and Company Goals give you the clarity to build an organization that can achieve them.
• Parts 5 to 7 define the size and shape of the team you'll need to make your vision a reality.
• Parts 8 and 9 install the systems and create the actual manuals and checklists for a truly systematized, predictable growth company.

Now it's time to remove yourself from the day to day.

Together Everyone Achieves More is the theme of the ABoS team installation. As you build your people, they build your business. To build a business that grows without you, you need a team that gets results with or without you.

There are 6 Keys to a Winning Team. As you install each one, along with the Management Systems (competency and productivity) and the Leadership Systems (passion and focus), you'll trust your team more and more to handle it on their own.

• Strong Leadership starts with you: the leadership framework, your leadership skills and your leadership style.
• A Common Goal that everybody on the team knows, believes in and wins from.
• Culture and Rules of the Game written down, so everyone knows how the team plays.
• An Action Plan so everyone knows who does what, by when.
• Support Risk Taking because as you grow and try new things, people need room to try.
• 100% Involvement and Inclusion so the whole team is in it.

Wrap it all with the ABoS Communication Systems and your company starts to feel like a well-oiled machine. Now it's time for you to step out, or step up.

The 5 Core Disciplines of Scale are about expansion: taking the model you've already built and growing it to the size you want. Not everyone wants to grow to this level, although owners on our CEO and corporate coaching usually start here.

The 5 Disciplines work together, and when they're all working at their peak they produce exponential growth. Each is broken down in ABoS into 4 or 5 major functions, with hundreds of Strategy Cards and multiple Playbooks, so your growth is structured and planned.

• Strategy
• Business Development
• People
• Execution
• Mission

Whether it's you or a management team growing the company at this level, growth has to be funded, balanced and, most importantly, built on great people building a great company. That should always include a great coach.

Remember the definition from the start: a business is something you can sell, or at least something you could choose to sell. Every owner exits at some point. Far too many end up just shutting the doors because of their own health or the health of the business.

With ABoS, we make sure it's a planned exit: a company that runs without you, or one you can sell as an asset to a strategic or financial buyer. Your freedom is the ultimate goal.

That's why, while ABoS is installed in your business, your coach also works with you on your personal and professional growth. Your journey started as a Student, then an Employee, then Self-Employed. Most owners only had one or two real jobs before they started their own business. The climb to Manager, with your own team, and finally to Owner, where you let go and your team runs it without you, comes from your coach, from ABoS, and from C.A.R.E.